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Southwest Airlines Launches Assigned Seating and Tiered Fare Bundles

Customer research showing 80% of travelers prefer assigned seats prompted the overhaul of its longstanding open-seating model.

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Overview

  • Southwest began selling assigned seats on July 29 for flights operating January 27, 2026 and beyond, allowing advance seat selection or assignment at check-in.
  • The carrier introduced four fare bundles—Basic, Choice, Choice Preferred and Choice Extra—with varying seat options, baggage allowances and in-flight amenities.
  • An eight-group boarding system will replace open seating, prioritizing extra legroom fares in groups 1 and 2 and assigning others by seat location.
  • Checked-bag fees implemented in May charge $35 for a first bag and $45 for a second, ending the airline’s 53-year “bags fly free” policy.
  • Bookings opened for Southwest’s inaugural daily St. ThomasOrlando service, set to launch February 5, 2026.