Marketing ❯ Brand Management ❯ Public Relations

Crisis Management

Consumer Trust Consumer Reactions Social Media Impact Reputation Management Social Media Engagement KitKat Tracker Investor Communication Nike's Strategy Tourism Marketing

3 ARTICLES

2mo ago

Sony’s Plan to End PlayStation Discs Stands as Backlash Hits Gamescom

The company says it will press ahead because digital sales raise margins, but visible fan anger and studio hesitation are forcing changes to PlayStation marketing and partner outreach.

5 ARTICLES

2mo ago

Nike Shares Fall to 12-Year Low, Erasing Nearly $200 Billion