Consumer Engagement

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Disney+ Adds Calm Trial and Romantasy Giveaway to Subscriber Perks

The latest perks reflect a push to boost subscriber value through time-limited partner offers.

Microsoft Skips Xbox Year-In-Review for 2025 as Marketing Shifts to 2026 Anniversary Push

NRF Sees Record $13.1 Billion Halloween as Costumes Lead Spending

Burger King to Serve Fan-Designed BBQ Brisket Whopper Nationwide

TelevisaUnivision Names Tim Natividad to Lead U.S. Ad Sales as Donna Speciale Steps Down