Overview

• Donna Speciale will step down as president of U.S. advertising sales and marketing on June 9 after four years in the role.
• Tim Natividad, who led enterprise sales at TikTok and held senior posts at Roku, Amazon and Google, will assume the leadership position.
• Speciale will remain with TelevisaUnivision through a transition period to ensure a smooth handoff to Natividad.
• TelevisaUnivision’s U.S. ad sales fell 11% in the first quarter of 2025, prompting a strategic shift toward digital and streaming initiatives.
• CEO Daniel Alegre credited Speciale with expanding the industry’s focus on U.S. Hispanic consumers and highlighted Natividad’s tech expertise as key to accelerating growth.