Business ❯ Marketing ❯ Pricing Strategy

Consumer Behavior

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PepsiCo Cuts Frito-Lay Snack Prices Up to 15% to Win Back Shoppers and Shelf Space

The company is trying to rebuild volume and retailer support following years of hikes that pushed some bags above $7.

PepsiCo Rolls Back Snack Prices Up to 15% Ahead of Super Bowl

Pitchford Claims Borderlands 4 Could Be Worth $200, Backs $70 Price Ahead of September Launch