Overview

• At Gamescom, Gearbox CEO Randy Pitchford argued the game would feel worth it at up to five times the current price and even said it could justify a $200 tag, though he wishes it could be given away.
• Pitchford characterized social media discussion about pricing as inconsequential to sales, reiterating that consumers ultimately decide based on perceived fairness.
• Borderlands 4’s standard edition remains $70, with premium versions listed at $100 for Deluxe, $130 for Super Deluxe, and $150 for the Collector's edition that add digital extras.
• The game launches September 12 on PS5, Xbox Series X|S, and PC, with a Switch 2 version scheduled for October.
• Industry context cited by reporters includes former PlayStation chief Shawn Layden’s view that $70 base prices are offset by monetization in premium editions and DLC, and Nintendo’s $80 Mario Kart World selling over 5.6 million units in its first month.