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Apple Tests AI 'Virtual Shopping Assistant' in Apple Store App

A limited 'Early Preview' trial points to a move toward conversational shopping by putting AI inside the app's purchase flow.

Google Adds 'How This Ad Was Made' Panel to Show When Ads Use AI

Uber Launches ‘Uber Intelligence’ to Turn Ride and Delivery Signals Into Ad Insights

Estée Lauder Names Nestlé’s Aude Gandon to Drive Digital and Marketing Strategy