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2d ago

Estée Lauder Names Nestlé’s Aude Gandon to Drive Digital and Marketing Strategy

Aude Gandon's appointment underscores a shift toward AI-driven marketing to reconnect with younger, digital-first shoppers.

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Estée Lauder store
Stéphane de La Faverie assumed leadership of Estée Lauder in January.

Overview

  • Aude Gandon will assume the newly created role of chief digital & marketing officer on August 1, reporting directly to CEO Stéphane de La Faverie.
  • She comes from Nestlé, where she was global chief marketing officer, after holding leadership roles at Google and major ad agencies including Publicis Worldwide, McCann and Leo Burnett.
  • The new position unites digital, marketing and media functions under one executive to advance the 'Beauty Reimagined' plan and halt multi-year sales declines.
  • The strategy blends online and in-store experiences and leverages AI tools for personalized product discovery and trend monitoring.
  • Estée Lauder projects a 9 percent drop in fiscal 2025 sales due to continued weakness in Asia and travel retail but anticipates a return to growth next year if recent tariffs are resolved.