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Color Theory

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Valspar Names Cottage Door Its 2027 Color of the Year

The calm, mid-tone blue is positioned to guide shoppers, professionals, retailers toward grounded, soothing palettes for 2027.

Cloud Dancer, Pantone’s 2026 Color of the Year, Is Shaping a Turn to Quiet Luxury

Pantone’s ‘Cloud Dancer’ Color of the Year Moves From Uproar to Rollout

Pantone Picks First White Color of the Year for 2026 as Internet Rallies Around Phthalo Green

Pantone Stands by 'Cloud Dancer' as 2026 Color of the Year

Pantone Names First White ‘Cloud Dancer’ as 2026 Color of the Year

Motorola Unveils Swarovski-Pantone Special Edition of Edge 70

IKEA’s Teklan Collection Turns Speakers Into Decor as Global Rollout Begins in December

Pantone Partners With Bon Iver to Name Album Hue ‘fABLE Salmon’

Study Pinpoints Nanoscale Structure Behind Ammolite's Vivid Colors

Disney To Restore Cinderella Castle’s Classic Colors at Magic Kingdom