Economics ❯ Market Trends ❯ Automotive Industry

Pricing Strategies

Consumer Behavior Consumer Preferences Consumer Accessibility Budget Cars Consumer Demand Electric Vehicles Value Proposition Affordable Models Tariffs Subsidies Competitiveness New Car Launches Electric Vehicle Pricing Currency Impact

Toyota’s 2026 bZ Starts at $36,350 With Big Range Gains Above the Base

The reworked lineup cuts the base cost by shrinking the entry battery, creating headroom for longer‑range, higher‑power trims.