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Brand Strategy

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Allbirds Agrees to $39 Million Sale of Assets to American Exchange Group

Shareholder approval would move the shoe brand into a portfolio manager’s hands after years of losses.

Henkel to Buy Olaplex for $1.4 Billion at $2.06 a Share

Eichbaum to Cut About 100 Jobs as Investor Talks Enter Decisive Phase

Lululemon Repriced as U.S. Sales Cool and Tariff Costs Squeeze Margins

Wahaha Registers Leadership Shift as Xu Simin Replaces Zong Fuli as Chair, Legal Representative and General Manager

Callaway to Sell 60% of Topgolf to Leonard Green in $1.1 Billion Deal

Starbucks Cedes Control of China Retail in $4 Billion Joint Venture With Boyu Capital

Retailers Pivot to Generative Engine Optimization as AI Search Reshapes Discovery

Newsan Revives Agens as Independent Creative Hub Led by María Cherñajovsky

Caribou Coffee Appoints Scott Kennedy as President and CEO

KMD Brands to Close at Least 21 Stores in Turnaround Plan

Hugo Boss Achieves 1% Q2 Sales Growth and 15% EBIT Jump

Burberry’s Q1 Sales Decline Narrows as ‘Burberry Forward’ Takes Hold

THG Raises £95.4m for Ingenuity Spin-Off with Frasers Group Investment