Business ❯ Marketing

Brand Revitalization

Customer Engagement Investment Cultural Movements Digital Marketing Consumer Experience Menu Innovation Consumer Behavior IP Management

Pizza Hut Franchisee Expands 'Classic' Retro Diners to Revive Dine-In Traffic

The franchise-led pivot tests whether nostalgia can draw families back to sit-down pizza after years of delivery-first changes.

Sega Launches Sega Universe to Reintroduce Classic Franchises Across Media

Ames Watson Buys Claire’s for $140 Million as Lease Deals Position Up to 950 Stores to Stay Open

Netflix Premieres 'Power Moves' Docuseries on Shaq and Iverson's Reebok Strategy