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Netflix Premieres 'Power Moves' Docuseries on Shaq and Iverson's Reebok Strategy

The series showcases strategy for designing the Engine A sneaker, talent outreach to figures like Angel Reese, campaign launches against major rivals, aiming to restore the brand's cultural standing.

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A screenshot from the trailer for Netflix's docuseries "Power Moves," which starts streaming on June 4.

Overview

  • The six-episode series produced by O’Neal’s Jersey Legends banner premiered globally on Netflix on June 4, 2025.
  • O’Neal and Iverson revisit Reebok’s 1990s heyday, recalling landmark athlete signings that defined the brand’s early momentum.
  • Viewers witness every stage of the Engine A sneaker’s creation, from initial sketches and material testing to prototype refinements.
  • Reebok’s renewed talent outreach is chronicled through Angel Reese’s signing and behind-the-scenes efforts to recruit players like Shai Gilgeous-Alexander.
  • Shaq leverages his investment in Authentic Brands Group as president of Reebok Basketball to steer a revival aimed at reclaiming cultural relevance against competitors like Nike and Converse.