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Brand Loyalty

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Long John Silver’s Replaces Fish Logo With Chicken to Promote ‘Chicken + Seafood’ Shift

The move spotlights the chain’s long-running Chicken Planks to court chicken demand, with seafood remaining core.

Ames Watson Buys Claire’s for $140 Million as Lease Deals Position Up to 950 Stores to Stay Open

MF Doom Estate Sues Temu Over Alleged Trademark Infringement and Counterfeit Merchandise

Jaguar Rebrand and Model Phase-Out Drive 97.5% Sales Collapse in Europe