Business ❯ Brand Management

Brand Acquisition

Market Positioning Intellectual Property Family Business Brand Portfolio Ownership Changes Market Presence Flavor Products Luckin Coffee Digital Presence Strategic Partnerships Brand Strategy E-commerce Russell & Bromley Henkel BrewDog Brand Cunnington Brand History

Henkel to Buy Olaplex for $1.4 Billion at $2.06 a Share

The purchase advances Henkel’s expansion in premium hair care.

Levi Strauss Sells Dockers Brand to Authentic Brands Group for $311 Million

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