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Audience Engagement

Nolan’s The Odyssey Debuts New Poster as IMAX Prologue Runs With Avatar: Fire and Ash

Universal is leaning on an IMAX‑first campaign shot entirely on 70mm film to build demand ahead of the July 17, 2026 release.

Gunn’s Superman Reboot Soars Past $400M With Widespread Acclaim

Mission: Impossible – The Final Reckoning Surpasses $227M Global Box Office

Mission: Impossible – The Final Reckoning Breaks $200 Million Global Mark with Record Memorial Day Opening