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Nolan’s The Odyssey Debuts New Poster as IMAX Prologue Runs With Avatar: Fire and Ash

Universal is leaning on an IMAX‑first campaign shot entirely on 70mm film to build demand ahead of the July 17, 2026 release.

Overview

  • A roughly six‑minute prologue for The Odyssey is playing before Avatar: Fire and Ash on select IMAX screens, per the studio’s announcement.
  • Universal released a new poster featuring Odysseus’ helmet, continuing a marketing rollout centered on large‑format imagery.
  • Some outlets report a new trailer is screening exclusively in theaters with Avatar and that recordings have surfaced on social platforms, with unofficial clips of the prologue also circulating.
  • The film was shot entirely with IMAX film cameras, reflecting Nolan’s emphasis on premium theatrical presentation.
  • Christopher Nolan cites a 91‑day shoot and more than two million feet of film, with a star ensemble led by Matt Damon, Tom Holland, Zendaya, Anne Hathaway, Robert Pattinson, and Charlize Theron.