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Venum Drops New Custom Shorts for McGregor and King Green Ahead of UFC 329

The releases underline a strategic merchandising push to amplify interest in McGregor’s rematch with Max Holloway.

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Wimbledon’s All‑White Code Holds as Players Turn Walk‑Ons and Tailoring into Personal Statements

Stephen Curry Reveals Combined Curry–Li‑Ning Logo After Reported Long-Term Partnership

Serena Williams To Return In Doubles At Queen's Club

Selekhmeteva Wears Nike Dress Linked to Sabalenka at Roland Garros

Oakley Launches Mbappé and Jaylen Brown Players Collection

Adidas and Manchester United Launch 90/92 ‘Bringback’ Collection

Brazil Unveils Jordan-Branded World Cup Away Kit, a First for a National Team

Adidas Originals Revives 1994 USMNT Denim Look With Apparel and Sneakers

Norway Revives Iconic Curling Trousers in One-Game Olympic Tribute to Ulsrud

Jennifer Lopez Posts Gym Selfie as Report Says Shared Mansion Is Off the Market

Adidas Launches Bob Marley Collection Co-Created With Marley Family

McLaren Taps Puma for 2026 Team Kit as Williams Moves to New Era

Adidas Revives Classic National-Team Kits With 'Bringbacks' Collection Ahead of 2026 World Cup

J. Crew Unveils U.S. Ski & Snowboard Capsule, on Sale Jan. 8

Toronto Tempo Unveil Inaugural WNBA Uniforms Ahead of 2026 Debut

Juventus, Adidas Launch ADP Collection Celebrating Alessandro Del Piero

Adidas 2026 World Cup Kits Gather Pace as Home Shirts Launch and Away Designs Leak

Germany Unveils Team D Kit for Milan–Cortina 2026

Lululemon Debuts First NFL-Licensed Collection Across All 32 Teams