Overview
- The collection launched on Friday, July 24, 2026, as a more-than-400-piece 'Home Stretch' line that covers all 30 MLB teams and is sold on Fanatics.com, MLBShop.com and at select stadium stores.
- The lineup remixes signature Lululemon silhouettes — including the Scuba hoodie, Define jacket and Align pant — with official team logos and adds accessories like the Everywhere Belt Bag and Coach’s jacket.
- Fanatics pushed the drop with athlete-fronted creative featuring Yankees All‑Star Ben Rice and Sara Falkson on Instagram and offered expert-led studio sessions in Boston, Chicago, Los Angeles, New York and Philadelphia.
- Fanatics described the partnership as part of a strategy to expand its women’s and lifestyle fan business and use its digital and stadium retail network to scale premium athleisure as everyday fanwear.
- The MLB deal completes Lululemon and Fanatics’ pro‑league trio after NHL (October 2024) and NFL (October 2025) collaborations and may change how teams sell higher-end, performance-oriented merchandise at and beyond the ballpark.