Business ❯ Sports Business

Athlete Endorsements

NIL Deals Sponsorships NIL Opportunities Revenue Sharing NIL Agreements Brand Partnerships Revenue Generation Merchandising Financial Success NIL Collectives

Dodgers Executive Backs Ohtani Roster Exception as Critics Press for Change

Rivals say the two-way designation lets Los Angeles skirt MLB’s 13-pitcher cap.

Mac McClung Is First Signing for Shaquille O’Neal’s DUNKMAN League

Ric Flair Says He's No Longer Mad After WWE Blocks Roots of Fight Deal

Michael Jordan Tops Sportico’s All-Time Athlete Earnings List

Michelle Wie West to Play 2026 U.S. Women’s Open at Riviera

Sportico Projects Shohei Ohtani to Earn $125 Million in Endorsements in 2026

Travis Kelce Decision Nears Before Free Agency as Odds Tilt to Return

Indiana’s Lamar Wilkerson Surprises Mom With NIL-Bought Cadillac After Senior Night

Mississippi House Backs NIL State Tax Exemption for College Athletes, Sending Bill to Senate

Eileen Gu Defends Choosing China After Milan-Cortina, Says Many ‘Don’t Understand’

Caitlin Clark Back in the Gym as WNBA Labor Talks Cloud Season Start

NCAA, UNC’s Reese Brantmeier Agree to Settle Prize-Money Class Action

Jaden Rashada Reaches Settlement in NIL Lawsuit Against Billy Napier, Florida Booster

Chandler Teases McGregor Showdown at UFC’s Planned White House Card This June

Toluca Captain Alexis Vega Says His Outfit Cost About 436,500 Pesos in Viral Video

Rory McIlroy Rules Out Boxing After Ringside Return for Joshua–Paul Fight

Georgia Seeks Arbitration and $390,000 From Former DE Damon Wilson Over NIL Exit Clause

Caitlin Clark Declines Project B After Teammate’s Pitch

OHSAA Approves High School NIL With Strict Guardrails as Lawmaker Moves to Ban It

Ronaldo's White House Visit With Trump Prompts Backlash, Family Defense