Overview
- On confirmed it will split with Shelton after negotiations failed, and multiple outlets reported on Monday, Nov. 9, that he is set to join New Balance starting in January.
- Reporting from Tennis‑Prose and others says the deal would include a roughly $5 million annual base and large ranking bonuses that could lift annual pay toward $13 million, though New Balance and Shelton’s camp have not publicly confirmed terms.
- On will continue to feature top tennis names such as Iga Świątek and Flavio Cobolli even as it expands into football with recent signing Kylian Mbappé.
- At New Balance, Shelton would join a roster led by Coco Gauff and is reported to have pushed for a signature shoe and stronger on‑court marketing than he received at On.
- The switch underscores growing competition among apparel brands for elite young stars and highlights how modern deals tie large sums to performance, which could shift how companies allocate marketing, product development, and contract budgets.