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OpenAI Introduces Cost-Per-Click Ads in ChatGPT Pilot

The shift signals a bid for performance ad budgets, with measurement and access still limited.

Publicis Advises Clients to Avoid The Trade Desk After Audit as Shares Slide

Bailard Tech Strategy Gains 9.36% in Q3, Trails Benchmarks as AI Plays Lead and Fiserv Lags

Top Funds Load Up on AppLovin as Analyst Calls and 81% Margin Outlook Spotlight AI Ad-Tech Leader

Renaissance Large Cap Growth Trails Benchmarks in Q3 as AppLovin Leads, Gartner and Fiserv Weigh

Google Rolls Out Offerwall in Ad Manager, Early Users See Revenue Gains