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OpenAI Introduces Cost-Per-Click Ads in ChatGPT Pilot

The shift signals a bid for performance ad budgets, with measurement and access still limited.

Publicis Advises Clients to Avoid The Trade Desk After Audit as Shares Slide

Bailard Tech Strategy Gains 9.36% in Q3, Trails Benchmarks as AI Plays Lead and Fiserv Lags

Top Funds Load Up on AppLovin as Analyst Calls and 81% Margin Outlook Spotlight AI Ad-Tech Leader

Renaissance Large Cap Growth Trails Benchmarks in Q3 as AppLovin Leads, Gartner and Fiserv Weigh

Google Rolls Out Offerwall in Ad Manager, Early Users See Revenue Gains

YouTube Launches Open Call to Streamline Branded Content Partnerships

AppLovin Sells Gaming Division to Tripledot Studios in $800 Million Deal

Spotify Launches AI Ad Tools and Expands Programmatic Platform

Paramount Adopts iSpot’s ‘Outcomes at Scale’ to Revolutionize Ad Metrics

Scope3 Launches AI-Powered Brand Safety Platform to Challenge Market Leaders