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Michelob Ultra Debuts 'The ULTRA Instructor' Super Bowl Ad Starring Kurt Russell and Lewis Pullman

The ski-set spot taps the rare NBC overlap with the Winter Olympics to advance the brand's 'Play for an Ultra' platform.

Dawson Locks 5,000 Olympic Berth as U.S. Speedskating Trials Open in Milwaukee

Winter Sports Bodies Reject Adding Cyclocross and Cross-Country Running to Winter Olympics