Overview
- The 60-second commercial premiered Jan. 28 in an exclusive release to People ahead of its Feb. 8 Super Bowl LX airing.
- Director Joseph Kosinski shot the piece on a real mountain to emphasize cinematic craft and authenticity.
- Olympians Chloe Kim and T. J. Oshie appear as Russell guides Pullman in a storyline centered on mentorship and friendly competition.
- Russell and Pullman each make their first Super Bowl commercial appearance with this campaign.
- Michelob Ultra frames the spot within its 'Superior Is Worth Playing For' message as the Official Beer Sponsor of Team USA.