Marketing ❯Brand Strategy

Product Positioning

Consumer Perception Customer Engagement Target Audience Luxury Fragrances

Ferrero Unveils Nutella Peanut, Its First New Flavor in Six Decades

A $75 million investment in U.S. production will create dozens of jobs ahead of the Spring 2026 debut.

Aldi Süd Restructures Store Layouts to Highlight Animal Welfare Standards

Vorwerk Unveils Thermomix TM7 With New Open-Lid Cooking Feature