Brand Reputation

Consumer Perception Crisis Management Consumer Trust Crisis Communication Consumer Surveys Negative Campaigns Consumer Boycotts Consumer Sentiment Product Quality Customer Engagement Public Relations Controversial Advertisements

4 ARTICLES

7mo ago

Monthlong Consumer Boycott Hits Amazon, Starbucks and Home Depot

Organizers are leveraging social media to sustain the national campaign after Home Depot defended its values, with Amazon and Starbucks weighing their responses.