Overview

• The People’s Union USA launched a monthlong July boycott of Amazon, Starbucks and Home Depot to protest DEI rollbacks and labor practices.
• Home Depot defended its eight core values and inclusive culture after organizers criticized its removal of a Diversity, Equity and Inclusion page.
• Amazon remains under scrutiny for alleged harsh warehouse conditions and minimal tax payments by Jeff Bezos, and Starbucks faces accusations of firing union activists.
• Supporters are using social media platforms like Instagram and TikTok to coordinate actions and expand the consumer-led campaign across the United States.
• Survey data show that over half of Americans are less likely to back companies whose political or labor stances they oppose, underlining potential impact on corporate sales.