Marketing ❯ Branding

Campaign Strategies

Audience Engagement Consumer Perception Public Relations Global Campaigns Consumer Engagement Target Audience

American Eagle Doubles Down on Sydney Sweeney ‘Jeans’ Campaign Despite Racial Backlash

Visual edits plus a limited-edition charity jeans release serve to deflect criticism without a formal apology

Lidl Parodies German National Anthem in Sarah Connor Ad, Drawing Praise and Criticism

Beyoncé Debuts Second Levi's Campaign with Crystal-Embellished Denim Look

Charli XCX's 'Brat' Redefines Pop Culture in 2024

NFL Launches 'This Is Football Country' Campaign Celebrating Unity and Passion