Aviation ❯ Airlines ❯ Southwest Airlines

Customer Experience

Passenger Preferences Seating Preferences Seating Arrangements Fare Structures Fare Bundles Boarding Process In-Flight Amenities In-flight Services Service Changes Passenger Services Boarding Groups Passenger Options Travel Preferences Consumer Reactions Premium Seating Options Fees and Charges

Southwest Ends Open Seating as Assigned Seats and Tiered Fares Take Effect

The overhaul aims to broaden appeal and lift revenue by tying seat choice and boarding priority to new fare bundles.

Southwest to End Open Seating, Adopt Assigned Seats With WILMA-Style Boarding on Jan. 27, 2026

Southwest Debuts New 737 MAX Cabin as WestJet Rolls Out Fixed‑Recline Economy

Southwest Airlines Launches Assigned Seating and Tiered Fare Bundles