Overview

• Porsche reported 71,470 global vehicle deliveries in Q1 2025, an 8% decrease compared to the same period in 2024.
• Sales in China, Porsche's largest market, fell 42% year-over-year due to ongoing economic challenges and increased competition from local EV manufacturers.
• North America saw a 37% rise in sales, attributed to a rebound from prior import delays and increased shipments ahead of potential import tariffs.
• The new all-electric Macan performed strongly, with 23,555 units delivered—a 14% increase—becoming a key driver of Porsche's electrification strategy.
• CEO Oliver Blume emphasized that China's market changes are long-term, prompting Porsche to recalibrate its product and market strategies for sustained growth.