NBA Media Rights Negotiations Intensify as Warner Bros. Discovery Faces Competition

With Disney, Amazon, and Comcast in the mix, Warner Bros. Discovery must decide whether to match higher bids to retain NBA coverage.

NBA Commissioner Adam Silver is frustrated with Warner Bros. Discovery over prolonged negotiations.
Warner Bros. Discovery has five days to match offers from Comcast and Amazon once they are formalized.
Disney's package, including the NBA Finals, is likely out of WBD's financial reach.
Amazon's streaming rights deal may be more feasible for WBD but lacks global reach.
The potential loss of NBA rights could impact hundreds of jobs at TNT, including the future of 'Inside the NBA.'