Overview

• Microsoft's CEO Satya Nadella has announced plans to expand the company's gaming division, highlighting gaming as one of the three pillars of the brand alongside developer tools and proprietary software.
• Following the $69 billion merger with Activision Blizzard, Microsoft has positioned itself as the second-largest publisher by revenue, after Tencent, and plans to double its efforts as a game producer and publisher.
• The company plans to focus on consoles through 2030, hinting at the development of new Xbox Series S and Series X consoles with improved specifications.
• In addition to a focus on consoles, Microsoft also plans to develop its own mobile app shop, possibly to challenge other major players like Google and Apple.
• Despite a reported 7 percent decline in Xbox sales, the company expects a significant increase in gaming division revenue, with predictions of growth exceeding 45% in the next quarter, largely credited to the inclusion of Activision Blizzard.