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3w ago

Brooks Koepka Critiques LIV Golf's Progress as League Pursues Growth Under New Leadership

Koepka expressed disappointment with LIV Golf's trajectory in its fourth season, while CEO Scott O'Neil aims to expand the league's global presence and secure a stronger foothold in the U.S. market.

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Golf - LIV Golf - Singapore - Sentosa Golf Club, Singapore - March 15, 2025 Smash GC's Brooks Koepka in action during round 2 REUTERS/Andy Chua/File Photo
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SINGAPORE, SINGAPORE - MARCH 14: Bryson DeChambeau of Crushers GC tees off at 7th hole on day one of LIV Golf Singapore at Sentosa Golf Club on March 14, 2025 in Singapore, Singapore.

Overview

  • Brooks Koepka stated he had hoped LIV Golf would be further developed by its fourth year, though he acknowledged progress under new leadership.
  • Koepka remains under contract with LIV Golf through 2026 but has not ruled out a potential return to the PGA Tour after fulfilling his obligations.
  • Scott O'Neil, who replaced Greg Norman as CEO, is focusing on global expansion, operational changes, and positioning LIV Golf as the 'F1 of golf.'
  • Despite securing a broadcast deal with Fox Sports, LIV Golf continues to struggle with low U.S. TV ratings compared to the PGA Tour.
  • Negotiations between LIV Golf and the PGA Tour for a potential merger remain ongoing, with key issues like the league's team format still under discussion.