Eau Sauvage is a perfume for men produced by Parfums Christian Dior and was created by perfumer Edmond Roudnitska. It was introduced in 1966, and was Dior's first scent for men. From Wikipedia
The Tragedy of the Elysée details Emmanuel Macron's heavy use of Dior Eau Sauvage as a deliberate assertion of authority and personal branding.
