Macron’s Cologne Habit Revealed as a Symbol of Power in New Book

The Tragedy of the Elysée details Emmanuel Macron's heavy use of Dior Eau Sauvage as a deliberate assertion of authority and personal branding.

French President Emmanuel Macron applies 'industrial amounts' of Dior Eau Sauvage cologne throughout the day, according to journalist Olivier Beaumont's book The Tragedy of the Elysée.
Macron reportedly uses the cologne to assert authority and create a notable presence, with aides and visitors able to detect his scent before he enters a room.
The book draws historical parallels between Macron's cologne use and Louis XIV's use of perfume as a symbol of monarchical power.
Brigitte Macron, the president's wife, is surprised by his heavy cologne use but occasionally sprays it on herself when he is away to feel closer to him.
Dior Eau Sauvage, a globally popular fragrance retailing at £104 per 100ml bottle, is described as both refined and powerful, underscoring its role in Macron's image management.