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Crayola LLC, formerly the Binney & Smith Company, is an American manufacturing company specializing in art supplies. It is known for its brand Crayola and best known for its crayons. The company is headquartered in Forks Township, Pennsylvania in the Lehigh Valley region of the state. Since 1984, Crayola has been a wholly owned subsidiary of Hallmark Cards. Originally an industrial pigment supply company, Crayola soon shifted its focus to art products for home and school use, beginning with chalk, then crayons, followed later by colored pencils, markers, paints, modeling clay, and other related goods. All Crayola-branded products are marketed as nontoxic and safe for use by children. Most Crayola crayons are manufactured in the United States. Crayola also produces Silly Putty and a line of professional art products under the 'Portfolio Series brand', including acrylics, watercolor, tempera, and brushes. Crayola, LLC claims the Crayola brand has 99% name recognition in U.S. consumer households, and says its products are marketed and sold in over 80 countries.
