Rainbow Brite Returns: New TV Show and Film Announced

Crayola Studios and Hallmark team up to revive the iconic 1980s franchise with a modern twist.

Rainbow Brite's 40th anniversary will be celebrated with a new TV series and feature film.
Crayola Studios and Hallmark are collaborating to bring the beloved character back to screens.
The TV series will focus on themes of friendship, teamwork, and optimism, staying true to the original's spirit.
Producers Neal H. Moritz and Toby Ascher, known for 'Sonic the Hedgehog,' are developing the theatrical film.
Merchandising and licensing for the reboot will be managed by Crayola Properties.