Good+Foundation was founded in May 2001 by Jessica Seinfeld after the birth of her first child. According to Seinfeld, "shortly after the birth of my daughter, Sascha, having slowly accumulated closets full of used – but very usable – baby clothing and equipment she no longer needed, I had a moral dilemma; as the daughter of a social worker, throwing out perfectly good baby gear was unthinkable; and yet there was no easy way to get it to a family who could use it. From Wikipedia
