Ecotricity is a British energy company based in Stroud, Gloucestershire, England, specialising in selling green energy to consumers that it primarily generates from its 87.2 megawatt wind power portfolio – the company prefers the term windmill rather than wind turbine. It is built on the principle of heavily reinvesting its profit in building more of its own green energy generation. The company was founded in 1995 by Dale Vince, who remains in control; in 2022 he announced an intention to sell the company, which has around 200,000 domestic and business customers. Besides the supply of gas and electricity, Ecotricity's initiatives include the creation of one of Britain's first electric vehicle charging networks, which was sold to Gridserve in 2021. From Wikipedia