Love jihad (also known as Romeo Jihad) is an Islamophobic conspiracy theory developed by proponents of Hindutva. The conspiracy theory purports that Muslim men target Hindu women for conversion to Islam by means such as seduction, feigning love, deception, kidnapping, and marriage, as part of a broader demographic "war" by Muslims against India, and an organised international conspiracy, for domination through demographic growth and replacement. The conspiracy theory is noted for its similarities to the antisemitic trope of Jewish world domination, as well as white nationalist conspiracy theories and Euro-American Islamophobia. It features Orientalist portrayals of Muslims as barbaric and hypersexual, and carries paternalistic and patriarchal notions based on the assumption that the Hindu women are possessions of men, whose purity is defiled as an equivalent to territorial conquest, and hence need to be controlled and protected from Muslims, regardless of consent. It has consequently been the cause of vigilante assaults, murders and other violent incidents, including the 2013 Muzaffarnagar riots. Created in 2009 as part of a propaganda campaign, the conspiracy theory was disseminated by Hindutva publications, such as the Sanatan Prabhat and Hindu Janajagruti Samiti, calling Hindus to protect their women from Muslim men who were simultaneously depicted as charming individuals and lecherous rapists. Organisations including the Rashtriya Swayamsevak Sangh and the Vishva Hindu Parishad have since been credited for its proliferation in India and abroad, respectively. The conspiracy theory was noted to have become a significant belief in the state of Uttar Pradesh by 2014 and contributed to the success of the Bharatiya Janata Party campaign in the state. The concept was institutionalised in India after the election of the Bharatiya Janata Party led by Prime Minister Narendra Modi. Right-wing pro-government television media, such as Times Now and Republic TV, and social media disinformation campaigns are generally held responsible for the growth of its popularity. Legislation against the purported conspiracy has been initiated in a number of states ruled by the party and implemented in the state of Uttar Pradesh by the Yogi Adityanath government, where it has been used as a means of state repression on Muslims and crackdown on interfaith marriages. In Myanmar, the conspiracy theory has been adopted by the 969 Movement as an allegation of Islamisation of Buddhist women and used by the Tatmadaw as justification for military operations against Rohingya civilians. It has extended among the non-Muslim Indian diaspora and led to formation of alliances between Hindutva groups and Western far-right organisations such as the English Defence League. It has also been adopted in part by the clergy of the Catholic Church in Kerala to dissuade interfaith marriage among Christians.