Erythrosine, also known as E127 and Red No. 3, is an organoiodine compound, specifically a derivative of fluorone. It is a red-pink dye used for food coloring, cosmetics, hair coloring, pet products, and diverse industrial colorings. From Wikipedia
With the first state-backed, legally enforceable pledge of its kind, Kellogg commits to ramping down synthetic dyes in its cereals ahead of a federal phase-out plan.
