This Morning is a British daytime magazine programme that is broadcast on ITV. It debuted on 3 October 1988 and is broadcast live every weekday from 10:00 am to 12:30 pm across the United Kingdom, and in Ireland by Virgin Media One. From Wikipedia
On ITV’s This Morning, Cowell vowed to take a live lie detector test to prove Max Fox’s impromptu audition was not staged, as the show gears up for its semi-finals.