Coordinates: 52°43′42″N 1°43′43″W / 52.728227°N 1.728550°W / 52.728227; -1.728550 The National Memorial Arboretum is a British site of national remembrance at Alrewas, near Lichfield, Staffordshire. Its objective is to honour the fallen, recognise service and sacrifice, and foster pride in the British Armed Forces and civilian community. In 2017, after undergoing a large scale regeneration project, the Arboretum's new award-winning Remembrance Centre was officially opened by the Duke of Cambridge on 23 March. Featuring three new exhibition galleries, larger restaurant and shop, separate coffee shop and a courtyard with garden, it provides visitors with facilities fitting that of a large scale visitor attraction. In 2018 the National Memorial Arboretum was awarded Gold Large Visitor Attraction of the Year in VisitEngland's Awards for Excellence, as well as Coach Friendly Attraction of the Year in the British Coach Tourism Awards.
