Gashapon, also called gachapon, is a kind of vending machine-dispensed capsule toy manufactured and sold by Bandai. It originated in the 1960s and is popular in Japan. From Wikipedia
A Japan-only pre-order lottery starts July 31 for the deconstructed Shadow kit priced at ¥11,000; 18 3D-scanned mini sneaker figures launch online August 7 before a capsule machine rollout in October