Bazaarvoice is a technology company based in Austin, Texas, that provides software that allows brands and retailers to collect and display several types of user-generated content on their e-commerce websites. From Wikipedia
The game "e.l.f. UP!", part of e.l.f Beauty's edutainment push, encourages users to create dream startups, fostering entrepreneurial skills and financial literacy among Gen-Z players, with further developments including a pet adoption center and multilingual features planned in near future.