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Chrome Debuts AI-Driven Store Summaries for U.S. Desktop Shoppers

It aims to help shoppers quickly assess retailer reliability using AI analysis of aggregated review data.

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Google Chrome icon on a laptop screen
google chromo logo on phone, which is rested on a laptop

Overview

  • The feature is rolling out in English today on desktop Chrome for U.S. users and appears as a pop-up when clicking the icon beside the address bar.
  • AI-generated summaries evaluate product quality, pricing, customer service and return policies by drawing on Google Shopping data and reviews from partners like Bazaarvoice, Trustpilot and ScamAdviser.
  • Google says the tool is designed to streamline online shopping and guard against fraudulent sites as it seeks to strengthen Chrome’s edge over Amazon’s AI shopping tools and new AI-focused browsers.
  • No date has been announced for extending the store summaries to mobile devices or adding support for other languages, leaving wider availability unclear.
  • This rollout builds on Google’s broader AI shopping efforts, which include generative product briefs, virtual try-on features, price-tracking alerts and integration of the Gemini assistant in Chrome.