Kyunki Saas Bhi Kabhi Bahu Thi is an Indian Hindi-language television series that aired from 3 July 2000 to 6 November 2008 on Star Plus. The show was co-produced by Shobha Kapoor and Ekta Kapoor under their banner Balaji Telefilms. From Wikipedia
OTT-first scheduling is drawing scrutiny for weakening linear TV ratings for new celebrity-led shows.
