Overview

• Since August 4, Ganguly has pressed the Indian government to create National Awards categories for television artistes who currently lack formal recognition
• She highlighted that TV actors worked nonstop from 6 am to 6 pm during the COVID-19 wave while many film schedules were postponed
• Ganguly cited Smriti Irani’s return in the Kyunki Saas Bhi Kabhi Bahu Thi reboot as a potential catalyst to draw policymakers’ attention back to television
• Her show Anupamaa has topped Television Rating Point charts for five consecutive years, underpinning her standing in the industry
• The campaign has prompted supportive endorsements from fans and peers as well as critical trolling on social media