Fidji Simo (born 5 October 1985) is a French businessperson and the CEO of Instacart. Prior to taking that position, she was head of the Facebook app at Facebook, and Vice President of Video, Games, and Monetization. She co-founded and is currently president of The Metrodora Foundation, a health clinic and research institute. She also co-founded Women in Product, a nonprofit that supports women in product management. She was previously on the boards of Cirque du Soleil and L.A. Dance Project. From Wikipedia