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yesterday

Chris Rogers to Lead Instacart Following Fidji Simo’s Move to OpenAI

Simo will retain her position as board chair as Rogers takes the helm to expand Instacart’s retail media business.

Fidji Simo helmed the company through its September 2023 IPO, having helped to raise $660 million to bring the company’s valuation to nearly $10 billion.
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SPAIN - 2021/12/14: In this photo illustration, the Instacart logo seen displayed on a smartphone and on the background. (Photo Illustration by Thiago Prudencio/SOPA Images/LightRocket via Getty Images)
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Overview

  • The leadership change takes effect August 15, with Rogers also joining Instacart’s board of directors.
  • Simo will become OpenAI’s CEO of Applications under Sam Altman after four years steering Instacart.
  • Since joining Instacart in 2019, Rogers has overseen retail partnerships, ad sales, R&D, and strategic acquisitions.
  • Instacart Ads posted $247 million in revenue for Q1 2025, up 14% year-over-year following $958 million in 2024 ad sales.
  • Instacart’s public debut in 2023 has been followed by growth in retailer network to over 1,800 partners and shares trading near $47.